The COVID-19 pandemic proved a boon for the telecommunication industry. Consumers turned to their mobile devices for news, entertainment, and shopping. As a result, marketing trends have increasingly begun to rely on online methods of lead generation. Websites have become the hub of all advertising activity. As a result, real estate agents attempt to capture and convert as many leads as possible.
Research shows that those who embrace new technology stand to profit the most from new opportunities for a competitive advantage. According to the Virtuance marketing survey, the NAR homebuyer survey, and additional sources, building a concrete real estate marketing strategy can give you a significant advantage over your competitors in any of the nation’s real estate markets.